Duby Petit returns to IV Press as GM

Duby Petit returns to IV Press as GM

By CELESTE ALVAREZ
Imperial Valley Press

For Duby Petit, the idea of turning full circle within Schurz Communications was an honor and a surprise she never expected.

Having begun her career with the Schurz family some 10 years ago as an employee of Imperial Valley Press, Petit recalled the warm and loving camaraderie she had felt at the El Centro newspaper company as she transitioned from classified director, to marketing, to one of the first digital directors for the newspaper.

“The leadership of Schurz is just unmatched,” Petit said.

Now in her third week back at the Imperial Valley Press, Petit is using her diverse skills in media for her new position as general manager for the advertisement, circulation and digital departments.

Before heading back to the Imperial Valley paper, Petit was able to spread her love for the company to fellow Schurz networks when she became part of the Schurz Corporate Digital Team.

“I really feel like I have learned so much from each individual market, and I value all the relationships I’ve built,” Petit said.

For a number of years, Petit assisted fellow Schurz agencies in print, broadcast, radio and other mediums, gaining a larger understanding of the company’s core values.

“The Schurz family just really supports the employees. It’s a place where you can really expand your ideas, try them out, and its encouraged,” Petit said.

Petit credits much of her success within Schurz to her friend and former Imperial Valley Press publisher, the late Dave Leone. “When he passed away it left a big hole, so being here feels weird without him. He taught me so much, so I feel confident coming back, and with Gerard’s guidance, I think it’s going to be really exciting,” Petit said.