A big change at the Gaylord, MI Herald Times is benefiting both readers and advertisers.
Beginning Tuesday, Sept. 10, the Herald Times switched its publication days to Tuesday and Friday instead of Wednesday and Saturday, which was established in 1999 when the paper began publishing twice a week.
“I think the Friday edition is big advantage to our readers,” said editor Jeremy Speer. “It allows us to increase our entertainment offerings. We’ll be the source for what to do in Otsego County on the weekends.”
Speer, who previously was the HT sports editor, also said the switch has positively affected the paper’s sports coverage.
“I’m a sports guy, so I’m excited about how the change affects do for sports,” he said. “We are able to preview the sports that will take place on the weekend and provide the results one day earlier in our Tuesday edition.”
Speer said the change only affects the days of publication and has no impact on the quality of reporting. Along with numerous other state and national awards, the Herald Times has been designated Newspaper of the Year by the Michigan Press Association 18 times in the past 22 years.
The Herald Times received the prior approval of the community before deciding upon the changes. A readership survey conducted by Charles Lynds, Schurz Communications director of strategic marketing, bolstered the notion this would be a positive change.
“We based our decision on a readership survey,” said Paul Gunderson, HT general manager. “Both readers and advertisers preferred the Tuesday and Friday publication days. It should help our advertisers, especially ones having sales that start on Friday or Saturday.”
Gunderson said the paper is going to the U.S. Postal Service on Monday and Thursday nights to deliver the next day. Deadlines for staff are moved back a day.
“We hope all our readers are enjoying getting the news a day earlier,” Gunderson said. “As always, we are updating our Web site on a daily basis.”