On November 1, 2012, Kerry Oslund entered his fifth year as
Vice President of Digital Media at Schurz Communications.
Kerry reports directly to CEO Todd Schurz and regularly advises the Board and family stakeholders, as it pertains to rapidly advancing the Company’s digital audience and revenue goals, as well as those of other core operations (television, newspaper, radio and cable).
After its CEO, Kerry is the primary digital spokesperson for the company, advocating Schurz Communication aspirations both internally and externally. In 2011, Kerry became a voting member of the Board’s Acquisition Committee. Kerry also serves on outside boards, committees, speaker bureaus and organizations, as well, to procure and synthesize new data, knowledge and relationships giving Schurz Communications a competitive edge.
Prior to joining Schurz Communications, Kerry was VP of New Media for Gannett Broadcasting, in Washington, DC. In that role, he focused on new opportunities in information delivery and business development on emerging platforms. Kerry was the primary digital liaison between Gannett Broadcasting, USA Today, Gannett US-Community Publishing, Legal and M&A. In 2008, Kerry was honored with the Gannett Chairman Award for past and future digital contributions.
Before joining Gannett’s corporate team in 2002, he served as that company’s News Director at WXIA-TV, in Atlanta. Prior to that, Kerry was Corporate News Director for Lee Enterprises, with oversight responsibilities for seven network affiliate TV stations, as well as News Director responsibilities for Lee’s flagship, KOIN-TV, in Portland, Oregon.
While attending Arizona State University, Kerry worked as a local newscast producer for the CBS affiliate, in Phoenix, joining that station full-time after graduating with a journalism degree, in 1983. From there, he held Producer and Executive Producer assignments for Gannett, in Atlanta. He also served as Supervising Producer and Lead Writer for the nationally syndicated news magazine, “USA Today on TV,” from Grant Tinker/Gannett (GTG), in Washington, DC.
From 1990-1994, Kerry worked in Los Angeles as an Executive Producer for the Walt Disney Company. He helped create, then supervise, KCAL TV’s “Prime 9 News,” the first prime-time, all-local, news block in a major market. In 1995, Kerry joined other former Disney-KCAL executives in advancing newly created Argyle Television (sold to New World), then Argyle II (merged with Hearst). At both Argyles, Kerry was a stakeholder-operator.
Kerry has produced on-scene coverage of civil war and famine in East Africa, as well as domestic coverage of mass wildfires, earthquakes, a volcano, airline crashes, civil protest, prison takeovers and rioting. His undercover work in Atlanta resulted in sweeping changes for city workers and efficiencies for taxpayers. Before the collapse of the Berlin Wall, Kerry produced the first journalist exchange between the US and then Soviet Union. Among other journalism awards, he has six Emmys, a Golden Microphone and the National Association of Black Journalists highest award for International Coverage (network and top 15 markets).
Kerry has attended the Center for Creative Leadership, IDEO Innovation Training, Innosight Strategic Innovation Training. He has led digital design and innovation challenges at both Schurz and Gannett. Kerry represented Schurz as board member for the Open Mobile Video Coalition (now part of NAB). Kerry helped create the Mobile 500, a coalition of broadcasters, including Schurz Communications, working to advance commercial and policy aspects of Mobile DTV. He is currently engaged in advanced studies in (big) data sciences.
At Schurz, Kerry leads a corporate digital team with revenue, audience, inventory, engineering and design directors based across the USA. He is additionally involved in strategic planning and budgeting activities in all company segments.
At Schurz, Kerry created and coordinates the company’s “SCI Centers for Excellence,” made up of highly-focused and well-trained digital specialists based at local Schurz properties, but creating digital solutions that benefit the entire company. With CEO Todd Schurz, Kerry co-created the Schurz Innovation Prize and related technology-prize programs at Notre Dame, Indiana University and Purdue. Kerry has lectured at each of those schools, as well as a University, in Ukraine, while on a assignment there working with a media company in advancing its digital aspirations in challenging economic and political conditions.
Kerry and his wife Mary Ann share four children and three dogs.