Schurz Communications, Inc. will set the standard for well-managed media companies and be financially strong while holding its values and family ownership in the highest regard.

SCI will be a well-respected company with strong journalism, programming, entertainment and information services; ethical practices; mutual accountability; superior customer service; and meaningful community involvement.

SCI will grow and develop existing operations through product innovations and superior service that strengthen customer loyalty and competitive position. SCI will also grow and develop by proactively seeking market opportunities, profitable investments and acquisitions that enhance our geographic and industry diversification.

SCI will optimize digital media to leverage existing assets and brands, develop new products and services, and become the preferred local media resource for our customers, communities, and markets.

SCI will invest in its people, products, and properties for continuous improvements in performance, quality, employee development and diversity.