All properties in the SCI hub use the same email marketing database. Each property asks identical registration questions, creating a comprehensive email marketing database that stretches from the East Coast to the West Coast, from the Northern most reaches of the United States to the border of Mexico, and throughout the midwest.
The shared database information gives a broad reach for advertisers and promotions. It also enables properties within SCI – print, broadcast and niche – to share successful email ventures easily and quickly.
Email marketing across SCI is managed and assisted through the Email/Database Marketing Center for Excellence at The Herald-Mail in Hagerstown, MD.