David Ray

DAVID RAY Retiring South Bend Tribune Publisher

David Ray and the South Bend Tribune go a long way back.
    Back 11 years, when he became editor and publisher.
    Back 21 years, when he joined the staff after a 22-year career in the Navy.
    Back to high school, when he worked summers as a copyboy and in the ad
department.
    Back to childhood, when his mother would take him to visit The Tribune, where his grandfather, Charles Crockett, was business manager for almost half a century, and his grandfather's cousin was longtime Publisher Frederick Miller.
    And even farther back than that.
    Ray's great-grandfather, Elmer Crockett, was one of the two founders of the newspaper. 
    And his great-great grandfather, Benjamin Miller, is said to have set the first line of type in the first edition of The Tribune in March 1872.
    Fast-forward 129 years.
    At the end of April, a few days after his 65th birthday, David Ray plans to retire.
    His ties to SCI and The Tribune will remain strong.  Ray will continue to serve as a member of the SCI board of directors, a position he's held since 1992, and he stands "prepared to do what I can to help the company move forward" in other ways.
    But he also plans to catch up on a lot of work at home, and "take time to do some of the things that I haven't been able to properly do."
    Born in South Bend, Ray went to Redford High School in Detroit and graduated from Harvard College during the Vietnam War period.
    He joined the Navy, where he spent 15 years in its nuclear program and served as the chief engineer of the U.S.S. Bainbridge and executive officer of the U.S.S. Arkansas.
    He joined The Tribune when he retired from the Navy in 1990.  His first role was a daunting one: project manager for  construction of a new mailroom building, a new press building and the installation of a new printing press.
    In 1995, Ray was named a vice president and, later that year, general manager. His next major task was huge by a different measure:  He coordinated the newspaper's change to an all-morning newspaper after 124 years of predominantly afternoon publication.
    Ray became publisher in 2000 and presided over a decade of change at The Tribune. 
    Under his leadership, the newspaper underwent several changes in zoning and configuration.  It added niche products and saw enormous growth in its Internet audience. The paper was named Blue Ribbon Daily by the Hoosier State Press Association in 2006.
    Ray took special interest in the editorial pages, editing them himself and overseeing the paper's editorial board.  While he was publisher, HSPA twice named The Tribune's editorial page the state's best.
    Ray also oversaw equipment modernizations and a $7 million project to expand and improve the newspaper's mailroom.
    As a kind of side vocation, Ray took on the coordination, design, location and construction of the new WSBT/SCI headquarters in Mishawaka.
    Building and equipping the 85,000-square-footTV-radio-newspaper-web-and-corporate complex cost $38 million.
    Ray has seen his newspaper ride ever-faster waves of changing technology since the days of hot-type and letter-press production when he was a copyboy.
    "I think that technology changes have allowed us to reduce our costs and to do our work faster, and to provide information in the form of pictures and graphics that we never were able to do before,” he said. “But while technology is completely changed, it doesn't change the fundamental job of journalists -- or of an advertising department, for that matter."
    Ray does not pretend to know what's ahead for the newspaper industry in these perilous times.
    "I think there's general agreement that in the past, strong newspapers have been essential for defining a community and helping it to grow," Ray says."If the current financial pressure on newspapers continues, it's not  clear to me how they will be able to fulfill that vital role.
    "Somehow," he continues, "we need to figure out how to work with the multitude of emerging technologies to present that content to the communities where we live.  And it's going to be very difficult."
    But Ray adds this. "I'm hopeful because of the generation of bright, energetic, talented young people coming out of colleges all around the country who are entering the workforce and who want to be a part of our profession."