Imperial Valley Press

Imperial Valley PressYour news, our passion

205 N. 8th Street     El Centro, CA 92243
Phone: 760-337-3456     Fax: 760-353-3003

Founded: The first issue of the Imperial Valley Press, titled only Imperial Press, was printed on April 20, 1901 as a weekly local newspaper in Imperial, California. It was financed by W.F. Holt who brought in Henry C. Reed as its first editor and publisher. In 1906, Holt moved the newspaper to El Centro and renamed it the Imperial Valley Press. In 1948, Virgil Pinkley, a well-known United Press International foreign correspondent during World War II, purchased the Press. In addition to the Imperial Valley Press, he also purchased the Brawley News and other publications. He had an assortment of financial backers including Franklin D. Schurz, then publisher of the South Bend (Ind.) Tribune. In 1965, the Schurz interests took over the newspaper. And in 1973, the newspaper relocated to their current location.
Circulation: Daily 7,785  Sunday 7,799
Location:  Located in southeastern California, one of California’s last great open spaces. The Valley is less than 2 hours to San Diego to the west and Palm Springs to the north. Only 15 minutes south is the Mexican border and the Baja California capital city of Mexicali. The Valley’s beautiful Fall, Winter, and Spring months are balanced out by a hot summer season.

The Market: Imperial County, located in southeastern California

Including cities: El Centro, Brawley, Calexico, Imperial, Holtville

(Demographic information source: OLC Global Market Study April 2013)

Population: 175,000+

Age 18-34 33% of adults in market, Age 35-54 36% of adults in market, Age 55+ 31% of adults in market

Gender: Men 48% of adults in market, Women 52% of adults in market

Ethnic Background: Hispanic Descent  83% of population

Employment: White Collar 23% of adults in market, Blue Collar 31% of adults in market, Retired 16% of adults in market

Education: College-Educated 33% of adults in market


2013 IMAGINE AWARD – Architect of Change

Imperial Valley Press named Architect of Change by the City of El Centro

2013 CNPA

First Place – Staff Writer Chelcey Adami for her photo essay on bullfighting returning to Plaza Calafia in Mexicali.

Second Place – Staff Writer Chelcey Adami for best feature story about Sgt. Odin Ayala, a Calexico native who lost both of his legs in Afghanistan.

Honorable Mention – Staff Writer Alejandro Davila for his piece on Slab City, “The Last Free Place in America.”

2013 National Press Photographer Association

Third Place, Monthly Clip Contest (April) – Staff Writer Chelcey for a spot news photo.

2012 National Press Photographer Association

Third Place  – Staff Writer Chelcey Adami for her photo submission involving on arrest on suspicion of murder. Caption, “Authorities arrest a man suspected of killing his mother and trying to kill his sister at a residence on F Torres Street Nov. 20, 2012.”

2011 EPPY Award

Best news Video with under 250,000 unique monthly visitors, “Returned Migrants Find Home at Last-Stop Hotel in Mexicali.”

Key Executives:

Publisher, Gerard Delaney,  760-335-4648

Editor, Richard Brown, 760-337-3453

Editor, Peggy Dale, 760-337-3446

Controller, Maria Benavides, 760-337-3460