KFXS – Classic Rock 100.3 FM – The Fox

KFXSDMA 275

660 Flormann St.Ste. 100 Box 2480     Rapid City, SD 57709
Phone 605-343-6161
    Fax 605-343-9012
www.foxradio.com

The Station

KGGG-FM debuted on air in 1977 as automated Top 40 station KG-100.  The station along with sister AM KIMM, was sold to Thomas E. Ingstad Broadcasting in 1985.  A live staff was added, and the station became known as HIT 100-FM. After a long successful run as a Top 40 station, KGGG changed format to Oldies in the spring of 1995. Three months later another format change and Call Letter reassignment to Classic Rock 100.3 The Fox KFXS-FM. Triad Broadcasting purchased KFXS in the fall of 2000.  Schurz Communications acquired KFXS and a cluster of 4 FM and two AM stations fall of 2006. Rapid City has a population of just under 70,000 and Pennington County 79,000.

Distinction: CLASSIC ROCK 100.3 THE FOX.  The Black Hills ONLY Classic Rock Station! Bob & Tom in the morning and great classic rock all day and night! Demographic target is men 25+

The Market

Rapid City is gateway to the Black Hills, the home of Mt. Rushmore, several National and State Parks, Historic Deadwood and the Sturgis Motorcycle Rally and Races.  Tourism is the areas number one industry.  The Rapid City System of Care is a regional healthcare system that serves the medical needs of 5 states. Ellsworth Air Force Base is just 8 miles east of Rapid City and is South Dakota’s largest employer. Ellsworth is home Base of the elite 28th B-1 Bomber squadron.  Rapid City also boasts the South Dakota School of Mines and Technology, one of the most prestigious engineering colleges in the country.

Definition of the Market

Metro: Pennington and Meade Counties. (Arbitron Spring 2006)

Total Survey Area(TSA): Pennington, Meade, Haakon, Ziebach, Dewey, Jackson, Bennett, Shannon, Fall River, Dawes(Neb), Custer, Lawrence, Butte, Harding, Perkins, Adams(ND), Bowman(ND), Carter(MT),Powder River(MT), Crook(WY), Weston(WY), Campbell(WY) (Arbitron Spring 2006)

Market Size: Total Survey Area (persons 12 +) 225,200; Metro Area (persons 12+) 99,000 (Arbitron Spring 2006)

Listenership: 17,100 Metro, 19,700 TSA (Arbitron Spring 2006)

Median Age: 34.8 (US Census 2000)

Median Household Income: $43,124 (Arbitron Spring 2006) 40.1% of households have an income between $35,000 and $74,999 (Arbitron Spring 2006) Median value of an owner occupied home is $88,800 (Arbitron Spring 2006)23.3% of persons 25+ have 4 or more years of College (Arbitron Spring 2006) 30.3% of persons 25+ have completed High School (Arbitron Spring 2006).

The Community

The Rapid City area boasts a very diverse population.  Steeped in the rich traditions of the Native American culture, its influences are found throughout the community. The wild westî is historically celebrated!  GOLD was discovered in the Black Hills in 1876. The famous and the infamous called this area home, including Wild Bill Hickock, Calamity Jane, General George Custer, Sitting Bull and Crazy Horse. Many service men and women once stationed at Ellsworth Air Force Base, make Rapid City and the Black Hills their permanent home after retirement.

Rapid City is the hub to most of the tourism in Western South Dakota.  58% of all visitors to South Dakota, over 472 million annually, stay in the Black Hills.  Tourism is big business in Rapid City with visitors spending well over 216 million dollars in 2006.Taxable sales for 2005 exceeded 2 billion dollars in Rapid City alone.

Ellsworth AFB: 8,000 service men and women call Ellsworth home, making it the 6th largest community in South Dakota.  Ellsworth also houses the 28th B-1 Bomber squadron.  In 2005, through the bipartisan co-operation of the Ellsworth Task Force, EAFB was taken off the base closure list.  A most improbable outcome to a monumental effort put forth by local and state politicians and local Rapid City organizations.

Ellsworth AFB: 8,000 service men and women call Ellsworth home, making it the 6th largest community in South Dakota.  Ellsworth also houses the 28th B-1 Bomber squadron.  In 2005, through the bipartisan co-operation of the Ellsworth Task Force, EAFB was taken off the base closure list.  A most improbable outcome to a monumental effort put forth by local and state politicians and local Rapid City organizations.

The Executives

Lia Green is President and General Manager, Michael Goodroad; General Sales Manager, Adrian “Gunner” Ludens; Director of Programming, Maryanne Whittle; Business Manager, Gary Peterson; Chief Engineer.