KKMK – Mix 93.9 FM

KKMK - Mix 93.9 FMDMA 275

660 Flormann St.Ste. 100, Box 2480     Rapid City, SD 57709
Phone 605-343-616     Fax 605-343-9012

The Station


KKLS-FM debuted in July 1971 simulcasting sister station KKLS-AM. KKLS-FM was the first stereo FM radio station in the Black Hills. In 1977 after KKLS-AM was granted a power increase to 5k daytime, KKLS-FM under FCC regulations, needed to cease simulcast broadcasting.  A change of call letters was granted and the station became KKHJ-FM. The station was automated Top 40 until 1981 when it switched to beautiful music. In 1983, KKHJ-FM reverted back to call letters KKLS-FM and went Top 40 with a live 24 hour presentation. FM 94 was the only live, round the clock FM station in the market at the time.  Another change in call letters occurred in 1987 and KPHR-FM, POWER 94, went on the air as a Top 40.  Another Call letter change in 1988 brought KKMK-FM to Rapid City. The station debuted as Adult Contemporary with a mix of Yesterdays Favorite and Today Hits MAGIC 93.9! A perennial market leader in most women demographics from the beginning, MAGIC 93.9 has kept the format for almost 20 years, earning it the distinction staying in format longer than any other FM station in the market. Population: Rapid City has a population of just fewer than 70,000 and Pennington County 79,000.

Kurt Summers, DJ

Kurt Summers, DJ

The Community

The Rapid City area boasts a very diverse population..  Steeped in the rich traditions of the Native American culture, its influences are found throughout the community. The wild west is historically celebrated!  GOLD was discovered in the Black Hills in 1876. The famous and the infamous called this area home, including Wild Bill Hickock, Calamity Jane, General George Custer, Sitting Bull and Crazy Horse. Many service men and women once stationed at Ellsworth Air Force Base, make Rapid City and the Black Hills their permanent home after retirement. Rapid City is the hub to most of the tourism in Western South Dakota.  58% of all visitors to South Dakota, over 472 million annually, stay in the Black Hills.  Tourism is big business in Rapid City with visitors spending well over 216 million dollars in 2006. Taxable sales for 2005 exceeded 2 billion dollars in Rapid City alone. Ellsworth AFB: 8,000 service men and women call Ellsworth home, making it the 6th largest community in South Dakota.  Ellsworth also houses the 28th B-1 Bomber squadron.  In 2005, through the bipartisan co-operation of the Ellsworth Task Force, EAFB was taken off the base closure list.  A most improbable outcome to a monumental effort put forth by local and state politicians and local Rapid City organizations.

The Market

Definition of the market:  Metro: Pennington and Meade Counties. (Arbitron Spring 2006) Total Survey Area(TSA): Pennington, Meade, Haakon, Ziebach, Dewey, Jackson, Bennett, Shannon, Fall River, Dawes(Neb), Custer, Lawrence, Butte, Harding, Perkins, Adams(ND), Bowman(ND), Carter(MT),Powder River(MT), Crook(WY), Weston(WY), Campbell(WY) (Arbitron Spring 2006) Market Size: Total Survey Area (persons 12 +) 225,200; Metro Area (persons 12+) 99,000 (Arbitron Spring 2006) Listenership: 16,800

Kara McKenzie, DJ

Kara McKenzie, DJ

Metro, 19,700 TSA (Arbitron Spring 2006) Median Age: 34.8 (US Census 2000) Median Household Income: $43,124 (Arbitron Spring 2006) 40.1% of households have an income between $35,000 and $74,999 (Arbitron Spring 2006) Median value of an owner occupied home is $88,800 (Arbitron Spring 2006) 23.3% of persons 25+ have 4 or more years of College (Arbitron Spring 2006) 30.3% of persons 25+ have completed High School (Arbitron Spring 2006) Market: Rapid City is gateway to the Black Hills, the home of Mt. Rushmore, several National and State Parks, Historic Deadwood and the Sturgis Motorcycle Rally and Races.  Tourism is the areas number one industry.  The Rapid City System of Care is a regional healthcare system that serves the medical needs of 5 states. Ellsworth Air Force Base is just 8 miles east of Rapid City and is South Dakota’s largest employer. Ellsworth is home Base of the elite 28th B-1 Bomber squadron.  Rapid City also boasts the South Dakota School of Mines and Technology, one of the most prestigious engineering colleges in the country.

The Executives

Lia Green is President and General Manager, Michael Goodroad; General Sales Manager, Dan Larkin; Director of Programming and Operations, Kurt Summers; Music Director/Program Manager, Maryanne Whittle; Business Manager, Gary Peterson; Chief Engineer. Distinction: UPBEAT VARIETY of the 80′S 90′S & TODAY, MAGIC 93.9 Target Demographic, persons 25-49.