KOUT – KAT Country 98.7 FM


660 Flormann St.Ste.100, Box 2480     Rapid City, SD 57709
Phone 605-343-6161     Fax 605-343-9012

The Station

Founded: KOUT-FM debuted in 1993 as the markets 3rd Country formatted FM. Immediately KOUT-FM took Rapid City and the Black Hills by the ears and 21 years later KAT COUNTRY 98.7, remains the Country leader in the Rapid City Metro and TSA.  In 1999 TEI Broadcasting sold KOUT to Triad Broadcasting.  KOUT, as part of Rushmore Radio, was acquired by Schurz Communications in the fall of 2006. Population: Rapid City has a population of just fewer than 70,000 and Pennington County 79,000.

Dean Taylor, DJ

Dean Taylor, DJ

The Community

The Rapid City area boasts a very diverse population. Steeped in the rich traditions of the Native American culture, its influences are found throughout the community.The wild west is historically celebrated!  GOLD was discovered in the Black Hills in 1876.The famous and the infamous called this area home, including Wild Bill Hickock, Calamity Jane, General George Custer, Sitting Bull and Crazy Horse. Many service men and women once stationed at Ellsworth Air Force Base, make Rapid City and the Black Hills their permanent home after retirement. Rapid City is the hub to most of the tourism in Western South Dakota.  58% of all visitors to South Dakota, over 472 million annually, stay in the Black Hills.  Tourism is big business in Rapid City with visitors spending well over 216 million dollars in 2006. Taxable sales for 2005 exceeded 2 billion dollars in Rapid City alone. Ellsworth AFB: 8,000 service men and women call Ellsworth home, making it the 6th largest community in South Dakota.  Ellsworth also houses the 28th B-1 Bomber squadron.  In 2005, through the bipartisan co-operation of the Ellsworth Task Force, EAFB was taken off the base closure list.  A most improbable outcome to a monumental effort put forth by local and state politicians and local Rapid City organizations.

The Market

Metro: Pennington and Meade Counties. (Arbitron Spring 2006)

Total Survey Area(TSA): Pennington, Meade, Haakon, Ziebach, Dewey, Jackson, Bennett, Shannon, Fall River, Dawes(Neb), Custer, Lawrence, Butte, Harding, Perkins, Adams(ND), Bowman(ND), Carter(MT),Powder River(MT), Crook(WY), Weston(WY), Campbell(WY) (Arbitron Spring 2006)

Market Size: Total Survey Area (persons 12 +) 225,200; Metro Area (persons 12+) 99,000 (Arbitron Spring 2006)

Listenership: 18,100 Metro, 20,900 TSA (Arbitron Spring 2006)

Median Age: 34.8 (US Census 2000)

Median Household Income: $43,124 (Arbitron Spring 2006) 40.1% of households have an income between $35,000 and $74,999 (Arbitron Spring 2006) Median value of an owner occupied home is $88,800 (Arbitron Spring 2006) 23.3% of persons 25+ have 4 or more years of College (Arbitron Spring 2006) 30.3% of persons 25+ have completed High School (Arbitron Spring 2006)

The Executives

Lia Green is President and General Manager, Michael Goodroad; General Sales Manager, Maryanne Whittle; Business Manager, Mark Houston; Director of Programming, Dean Taylor; Music Director, Distinction: THE BLACK HILLS FAVORITE COUNTRY, KAT COUNTRY 98.7 Target Demographic persons 18-64.