3575 McCarty Lane P.O. Box 7880 Lafayette, IN 47905
Phone 765-447-2186 Fax 765-448-4452
Founded: WASK AM went on the air in 1942 and after a fire destroyed the studio it moved to its present location in 1950. Schurz Communications purchased the station in 1991. WKOA went on the air as WASK FM in 1964. The call letters were changed to WKOA in 1994 with WITZ FM was purchased and given the call letters WATZ FM. The stations serve Tippecanoe County and 10 surrounding counties.
Population: Lafayette has a population of 73,445 and Tippecanoe County 116,100.
Market: Lafayette is the home of Purdue University. It also has a strong industrial base including Subaru-Isuzu Automotive, Eli Lilly & Co., Caterpillar, Wabash National Corp., Fairfield Manufacturing and ALCOA.
Key Executives: Brian Green is president and general manager, Lisa Harvey is Controller/HR, Steve Truex is Chief Engineer, Jo Reynolds is Administration Manager, Liz Hahn is Digital Media Director, Lindsay Reinert is Promotions Director and Mark Allen Program Director.
Distinction: Established in 1964, K105 began playing country music in 1974. Lafayette’s Country Station quickly became the area’s most popular adult music format. The country music format delivers a balanced audience of both young and adult listeners. It is a format renowned for its intense listener loyalty. WKOA’s popularity extends far beyond Lafayette: with a 50,000-watt stereo signal, WKOA is the powerhouse broadcast station for northwest Indiana.
- WKOA has local air personalities in all dayparts.
- Greater Lafayette’s only Farm Director, Skip Davis, hosts morning and mid-day farm shows, Monday – Friday. Those in agribusiness rely on Skip for market updates, agricultural news and weather forecasts. Skip is a 25-year veteran farm broadcaster and a voting member of the NAFB.
- Greater Lafayette’s largest radio news organization presents news updates hourly throughout the day and every 30 minutes during drive times.
- Catch live, flag-to-flag coverage of every NASCAR Winston Cup race. The fastest-growing spectator sport is heard exclusively on WKOA.
- “Kash Kow,” Lafayette’s longest-running radio game show, is played five times each weekday.
Definition of the market: Metro: Tippecanoe County
Total Survey Area (TSA): Tippecanoe, Benton, Carroll, Clinton, Fountain, Jasper, Montgomery, Newton, Pulaski, Warren and White counties in northwest Indiana.
Market Size: Total Survey Area (persons 12+): 295,600; Metro area only (persons 12+): 121,700 (Source: Arbitron, Fall 2000); Metro area, all persons: 139,849 (Source: 1999 US Census estimate)
Listenership per week: 27,000 Metro; 63,700 TSA (Source: Arbitron, Fall 2000)
General demographic information: Since Tippecanoe County serves as both the population and employment hub of the ten-county area, key demographics reflect the composition of that county.
Median age: 28.3 years
Average age: 33 years
Median household income: $45,905
46% of households have a household income about $50,000
30% of persons 25+ have completed 4 or more years of college
32% of persons 25+ have completed high school
(Sources: US Census Bureau, Indiana Business Research Center; Arbitron, Fall 2000)
Every day, approximately 10,000 people from nearby counties commute to Tippecanoe County making Greater Lafayette the employment, shopping and entertainment “hub” of an eleven-county area.
“Greater Lafayette is known for its central location, strong local economy, educated and skilled workforce, quality of life, low crime rate and enthusiastic support of industrial and business development.”
Greater Lafayette Chamber of Commerce
- Residents of Tippecanoe County are well-educated. There are nearly as many college graduates (30.7) as high school graduates (31.7).
- Most residents of Tippecanoe County are employed in managerial (29.7%) or technical (30.4%) jobs. Seventy-three percent drive to work
- More than 40% of the households in Tippecanoe County have an income of $50,000 or more.
- Total retail sales in the market total $1.5 billion annually.
Purdue University: The enrollment at Purdue University tops 36,000 students representing all 50 states and 60 foreign countries. The university is best known for its engineering, agriculture, aviation and MBA programs. With 8,000 employees, Purdue University is the county’s largest employer.
Industry: Tippecanoe County’s central midwestern location, educated workforce and infrastructure make it home for major industry. Half of the area’s top 25 employers are manufacturers, among them: Wabash National Corporation, Subaru-Isuzu Automotive, Eli Lilly, ALCOA, Caterpillar, Great Lakes Chemical Corporation, A.E. Staley and Siemens.
Real Estate: The real estate market is thriving in Tippecanoe County for realtors and home builders alike. Development of residential subdivisions is robust and the average new home price in the county is nearly $123,000.
Insurance: Major insurance companies operate in Tippecanoe County. The headquarters for Lafayette Life Insurance Company have been in Lafayette for over ninety years and State Farm Insurance Company operates one of 26 regional offices in West Lafayette.
Health Services: The medical facilities in Tippecanoe County provide quality health care for the eleven-county area. There are two full-service hospitals, two mental heath facilities and a large outpatient clinic.