WSBT – 960AM/96.1FM
DMA 178
1301 E. Douglas Road Mishawaka, IN 46545
Phone 574-247-4343 Fax 574-239-4231 http://www.wsbtradio.com
The Station
Founded: WSBT 960 AM began broadcasting in April, 1922 as WGAZ, which stood for World’s Greatest Automotive Zone. At that time, South Bend was home to the Studebaker Corporation. Broadcasting from the third floor of the South Bend Tribune building, the call letters were changed to WSBT in 1925.
Distinction: On July 3, 1922, the very first commercially sponsored radio program in the nation was heard on WGAZ. The history making event was an evening of music, presented by a South Bend furniture store.
The first play-by-play account of a Notre Dame football game was heard on WGAZ on November 4, 1922. Final score: Notre Dame 27, Indiana University 0..
JT In The Morning
Broadcast Area: While WSBT’s signal reaches as far as Indianapolis, the primary listening area is St. Joseph County, Indiana and 10 surrounding counties, including two in Michigan.
Awards: In 1989, WSBT received the prestigious Golden Mike Award from the Broadcast Pioneers. WSBT has won numerous Associated Press awards from the Indiana AP in recent years, including Most Outstanding News Operation. The Indiana Broadcasters Association’s Spectrum award for Best Morning Show went to WSBT in 2003 and 2004.
The Community
The Community: South Bend is the home of Notre Dame University and its rich athletic tradition. It was also once the home of Studebaker. While the plant is closed its history is preserved at the Studebaker National Museum. Major industries include Allied Signal and AM General.
Median Age of Adults: 44 years old
Homeowners: 78% of adults own their home
Higher Education: 54% of adults have some college education
Household Makeup: 40% have children under 18 at home; 39% live in homes with 2 or more adults employed outside of the home
Household Income: 43% have household incomes of $50,000 or more
Source: 2000 Market Study
Key Executives:
President/General Manager of WSBT Radio and Television - Sally Brown, sally@wsbt.comsally@wsbt.com
Vice President/General Sales Manager of WSBT Radio Group - Jim Roberts, roberts@sunny1015.com
Operations Manager - Bill Gamble, bgamble@wsbt.com
Business Manager - Debbie Klarke, klarke@wsbt.com
Director of News & Talk Programming-WSBT Newsradio 960 - Bob Montgomery, bmontgomery@wsbt.com
Local Sales Manager for WSBT Newsradio 960 & Notre Dame Sports - Jerod Bast, jbast@wsbt.com