3575 McCarty Lane, P.O. Box 7880 Lafayette, IN 47905
Phone 765-448-1566 Fax 765-448-4452
Founded: WXXB went on the air as a CHR-Mainstream station in June of 2001 after a format and call letter change from the former under-performing oldies station WNJY. It was also at this time that the owners moved the transmitting tower to Delphi to better cover the Greater Lafayette area.
In January of 2006, the studios moved from their former home on Earl Avenue, to the present location on McCarty Lane.
Population: Lafayette has a population of 73,445 and Tippecanoe County 116,100.
Market: Lafayette is the home of Purdue University. It also has a strong industrial base including Subaru-Isuzu Automotive, Eli Lilly & Co., Caterpillar, Wabash National Corp., Fairfield Manufacturing and ALCOA.
Key Executives: John D. Schurz is president and general manager; Brian Green is Director of Sales, Lisa Harvey is Controller/HR, Steve Truex is Chief Engineer, Jo Reynolds is Administration Manager, Liz Hahn is Digital Media Director, Lindsay Reinert is Promotions Director and Anthony Bannon Program Director.
Distinction: WXXB is Lafayette’s home of “Today’s Hit Music.” A CHR-Mainstream station, it plays a wide variety of today’s top artists along with employing live, local air talent. This format delivers a narrow target audience of women 18-34 and a broader target audience of women 25-54.
As a market leader, WXXB enjoys strong relationships with local high schools and Purdue University in regards to community events. In addition, WXXB also focuses on listener-generating promotions to keep the station active.
Definition of the market: Metro: Tippecanoe (Arbitron Spring ’06)
Total Survey Area (TSA): Tippecanoe, Benton, Carroll, Cass, Clinton, Fountain, Jasper, Montgomery, Newton, Pulaski, Warren and White counties. (Arbitron Spring ’06)
Listenership: 28,400 metro; 46,800 TSA (Arbitron Spring ’06)
Median Age: 27 (U.S. Census 2000)
Median Household Income: $43,829 (Arbitron Spring ’06)
24.7 % of households have an income between $35,000 and $74,999 (Arbitron Spring ’06)
33.2 % of persons 25+ have completed 4 or more years of college (Arbitron Spring ’06)
30.5 % of persons 25+ have completed high school (Arbitron Spring ’06)
The Community:Every day, approximately 10,000 people from nearby counties commute to Tippecanoe County making Greater Lafayette the employment, shopping and entertainment “hub” of an eleven-county area. “Greater Lafayette is known for its central location, strong local economy, educated and skilled workforce, quality of life, low crime rate and enthusiastic support of industrial and business development.” – Greater Lafayette Chamber of Commerce
• Residents of Tippecanoe County are well educated. There are nearly as many college graduates (30.7) as high school graduates (31.7).
• Most residents of Tippecanoe County are employed in managerial (29.7%) or technical (30.4%) jobs. Seventy-three percent drive to work
• More than 40% of the households in Tippecanoe County have an income of $50,000 or more.
• Total retail sales in the market total $1.5 billion annually.
Purdue University: The enrollment at Purdue University tops 36,000 students representing all 50 states and 60 foreign countries. The university is best known for its engineering, agriculture, aviation and MBA programs. With 8,000 employees, Purdue University is the county’s largest employer.
Industry: Tippecanoe County’s central Midwestern location, educated workforce and infrastructure make it home for major industry. Half of the area’s top 25 employers are manufacturers, among them: Wabash National Corporation, Subaru-Isuzu Automotive, Eli Lilly, ALCOA, Caterpillar, Great Lakes Chemical Corporation, A.E. Staley and Siemens.
Real Estate: The real estate market is thriving in Tippecanoe County for realtors and homebuilders alike. Development of residential subdivisions is robust and the average new home price in the county is nearly $123,000.
Insurance: Major insurance companies operate in Tippecanoe County. The headquarters for Lafayette Life Insurance Company have been in Lafayette for over ninety years and State Farm Insurance Company operates one of 26 regional offices in West Lafayette.
Health Services: The medical facilities in Tippecanoe County provide quality health care for the eleven-county area. There are two full-service hospitals, two mental heath facilities and a large outpatient clinic.
President, General Manager - John D. Schurz, firstname.lastname@example.org
Director Of Sales - Brian Green, email@example.com
Program Director - Anthony Bannon, firstname.lastname@example.org