WSBT

1301 E. Douglas Road     Mishawaka, IN 46545
Phone: 574-233-3141     Fax: 574-288-6630     http://www.wsbt.com

WSBT-TV went on the air in December 1952, one of the first Ultra High Frequency television stations in mid-America and the first UHF station in the nation to produce a “live” telecast.

WSBT’s history has been full of other firsts…first UHF station to telecast a high school basketball tournament, first station to present a closed-circuit telecast of a college football practice, first Indiana station to transmit a color picture, first to establish news bureaus, first to produce morning and noon news programs and first to take its news on the road with live, remote telecasts.

WSBT is a CBS affiliate and serves northern Indiana and southwest Michigan.

South Bend’s population is 104,400. Key Executives: Sally Brown is President/General Manager of WSBT Radio and Television. John Haferkamp , News Director; C. Eugene Hale, Chief Engineer; Chris Dautel, Vice President, Finance and Business Affairs, Scott Leiter, Operations Manager.

Mission Statement: The WSBT-TV Mission is to be the dominant, highest-rated TV station and content provider across all day parts and platforms, while attracting and growing talented dedicated staff, maximizing revenue and operating profit and concurrently providing exemplary and genuine public service and servant leadership to our community.

South Bend is the home of Notre Dame University and its rich athletic tradition. It was also once the home of Studebaker. While the plant is closed its history is preserved at the Studebaker National Museum. Major industries include Allied Signal and AM General.

Median Age of Adults: 44 years old

Homeowners: 78% of adults own their home

Higher Education: 54% of adults have some college education

Household Makeup: 40% have children under 18 at home; 39% live in homes with 2 or more adults employed outside of the home

Household Income: 43% have household incomes of $50,000 or more

Source: 2000 Market Study

WSBT-TV Departmental Email

News Department
wsbtnews@wsbt.com

Administration

Sally Brown, President & General Manager
Sally@wsbt.com

Engineering

C. Eugene Hale, Chief Engineer
HALE@wsbt.com
Mike Green, Assistant Chief Engineer
mike@wsbt.com

News

John Haferkamp, News Director, Executive Producer
haferkam@wsbt.com

Production

Scott Leiter, Operations Manager
sleiter@wsbt.com
Pat McGovern, AM Production Supervisor
mcgovern@wsbt.com
Rod Copley, PM Production Supervisor
Copley@wsbt.com

Programming

Michelle Jewell, Programming Coordinator
mjewell@wsbt.com

Promotions & Public Affairs

Scott Leiter, Creative Customer Services Manager/Operations Manager
leiter@wsbt.com
Michelle Jewell, Executive Assistant
mjewell@wsbt.com

Sales

Gregg Richardson, Local Sales Manager
greggr@wsbt.com
Ted Smucker, National Sales Manager
ted@wsbt.com