KRCS-FM

Box 2480

Rapid City, SD 57709

Phone 605-343-6161

Fax 605-343-9012

www.hot931.com

The Station

Founded: KRCS-FM debuted on the air licensed to Sturgis South Dakota in 1972 with a Beautiful Music format. In 1980 KRCS-FM switched to a live country format simulcasting portions of the day with sister AM KBHB. KRCS and KBHB were sold to CD Broadcasting in 1989. In 1996 TEI Broadcasting purchased KRCS and KBHB and added them to a Cluster of stations that included KKMK-FM, KKLS-AM, KOUT-FM, KFXS-FM and KIMM-AM. KRCS nFM studios and operations were moved to Rapid City and on January 1st 1997, KRCS changed format to Top 40 as HOT 93.1. KRCS remains the markets only Top 40 station. With a compliment of 4 translators HOT93.1 covers 4 states and 96% of the TSA .

The Market

Definition of the market:Metro: Pennington and Mead Counties. (Arbitron Spring 2006)

Total Survey Area(TSA): Pennington, Meade, Haakon, Ziebach, Dewey, Jackson, Bennett, Shannon, Fall River, Dawes(Neb), Custer, Lawrence, Butte, Harding, Perkins, Adams(ND), Bowman(ND), Carter(MT),Powder River(MT), Crook(WY), Weston(WY), Campbell(WY) (Arbitron Spring 2006)

Market Size: Total Survey Area (persons 12 +) 225,200; Metro Area (persons 12+) 99,0000 (Arbitron Spring 2006)

Listenership: 16,900 Metro, 24,300 TSA (Arbitron Spring 2006)

Area Statistics: (Source: U.S. Census Bureau / USDA)

Median Household Income: $43, 318 Median Age (South Dakota) 36.5 yrs

Homeownership Rate:68.2 %

Education: High School Graduates 84.6% Bachelor Degree or Higher 21.5%

Business Statistics: (Source: Governor’s Office of Economic Development)

Subject Rank Year Source

Per Capita State Tax Collections 1 2006 U.S. Census Bureau