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Phone 574-233-3141
Fax 574-288-6630
http://www.wsbt.com
The Station
WSBT-TV went on the air in December 1952, one of the first Ultra High Frequency television stations in mid-America and the first UHF station in the nation to produce a "live" telecast.
WSBT's history has been full of other firsts...first UHF station to telecast a high school basketball tournament, first station to present a closed-circuit telecast of a college football practice, first Indiana station to transmit a color picture, first to establish news bureaus, first to produce morning and noon news programs and first to take its news on the road with live, remote telecasts.
WSBT is a CBS affiliate and serves northern Indiana and southwest Michigan.
South Bend's population is 104,400. Key Executives: Sally Brown is President/General Manager of WSBT Radio and Television. Beth Young is Director of Sales; John Haferkamp , News Director; C. Eugene Hale, Chief Engineer; Chris Dautel, Vice President, Finance and Business Affairs, Scott Leiter Creative’s Customer Services Manager and Bob Johnson, Operations/Programming Manager.
Mission Statement: The WSBT-TV Mission is to be the dominant, highest-rated TV station and content provider across all day parts and platforms, while attracting and growing talented dedicated staff, maximizing revenue and operating profit and concurrently providing exemplary and genuine public service and servant leadership to our community.
South Bend is the home of Notre Dame University and its rich athletic tradition. It was also once the home of Studebaker. While the plant is closed its history is preserved at the Studebaker National Museum. Major industries include Allied Signal and AM General.
Median Age of Adults: 44 years old
Homeowners: 78% of adults own their home
Higher Education: 54% of adults have some college education
Household Makeup: 40% have children under 18 at home; 39% live in homes with 2 or more adults employed outside of the home
