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WXXB |
3575 McCarty Lane
P.O. Box 7880
Lafayette, IN 47905
Phone 765-448-1566
Fax 765-448-4452
www.b1029.com
The Station
Founded:WXXB went on the air as a CHR-Mainstream station in June of 2001 after a format and call letter change from the former under-performing oldies station WNJY. It was also at this time that the owners moved the transmitting tower to Delphi to better cover the Greater Lafayette area.
In January of 2006, the studios moved from their former home on Earl Avenue, to the present location on McCarty Lane.
Population:Lafayette has a population of 73,445 and Tippecanoe County 116,100.
Market:Lafayette is the home of Purdue University. It also has a strong industrial base including Subaru-Isuzu Automotive, Eli Lilly & Co., Caterpillar, Wabash National Corp., Fairfield Manufacturing and ALCOA.
Key Executives: John D. Schurz is president and general manager; Brian Green is Director of Sales, Lisa Harvey is Controller/HR, Steve Truex is Chief Engineer, Jo Reynolds is Administration Manager, Liz Hahn is Digital Media Director, Lindsay Reinert is Promotions Director and Anthony Bannon Program Director.
Distinction:WXXB is Lafayette’s home of “Today’s Hit Music.” A CHR-Mainstream station, it plays a wide variety of today’s top artists along with employing live, local air talent. This format delivers a narrow target audience of women 18-34 and a broader target audience of women 25-54.
As a market leader, WXXB enjoys strong relationships with local high schools and Purdue University in regards to community events. In addition, WXXB also focuses on listener-generating promotions to keep the station active.
Definition of the market:Metro: Tippecanoe (Arbitron Spring '06)
Total Survey Area (TSA):Tippecanoe, Benton, Carroll, Cass, Clinton, Fountain, Jasper, Montgomery, Newton, Pulaski, Warren and White counties. (Arbitron Spring '06)
Listenership: 28,400 metro; 46,800 TSA (Arbitron Spring '06)
Median Age:27 (U.S. Census 2000)
Lafayette, IN 47905
Phone 765-448-1566
Fax 765-448-4452
www.b1029.com
The Station
Founded:WXXB went on the air as a CHR-Mainstream station in June of 2001 after a format and call letter change from the former under-performing oldies station WNJY. It was also at this time that the owners moved the transmitting tower to Delphi to better cover the Greater Lafayette area.
In January of 2006, the studios moved from their former home on Earl Avenue, to the present location on McCarty Lane.
Population:Lafayette has a population of 73,445 and Tippecanoe County 116,100.
Market:Lafayette is the home of Purdue University. It also has a strong industrial base including Subaru-Isuzu Automotive, Eli Lilly & Co., Caterpillar, Wabash National Corp., Fairfield Manufacturing and ALCOA.
Key Executives: John D. Schurz is president and general manager; Brian Green is Director of Sales, Lisa Harvey is Controller/HR, Steve Truex is Chief Engineer, Jo Reynolds is Administration Manager, Liz Hahn is Digital Media Director, Lindsay Reinert is Promotions Director and Anthony Bannon Program Director.
Distinction:WXXB is Lafayette’s home of “Today’s Hit Music.” A CHR-Mainstream station, it plays a wide variety of today’s top artists along with employing live, local air talent. This format delivers a narrow target audience of women 18-34 and a broader target audience of women 25-54.
As a market leader, WXXB enjoys strong relationships with local high schools and Purdue University in regards to community events. In addition, WXXB also focuses on listener-generating promotions to keep the station active.
Definition of the market:Metro: Tippecanoe (Arbitron Spring '06)
Total Survey Area (TSA):Tippecanoe, Benton, Carroll, Cass, Clinton, Fountain, Jasper, Montgomery, Newton, Pulaski, Warren and White counties. (Arbitron Spring '06)
Listenership: 28,400 metro; 46,800 TSA (Arbitron Spring '06)
Median Age:27 (U.S. Census 2000)
